Privacy Policy

1. Who We Are

Stok Metrics is an inventory forecasting and reorder-planning tool for ecommerce sellers, marketplace sellers, and small multichannel merchants.

Our Service helps users upload sales, inventory, product, and supplier data; review forecasts; evaluate reorder suggestions; adjust order quantities; generate purchase order drafts; and track confirmed incoming stock.

For questions about this Privacy Policy, contact us at:

2. Information We Collect

We collect information you provide directly, information generated through your use of the Service, and limited information collected automatically.

Account Information

When you create an account or start a trial, we may collect:

• Account contact name.
• Business name.
• Business email.
• Password or authentication information.
• Billing status.
• Subscription plan.
• Support communications.

Business and Inventory Data

When you use Stok Metrics, you may upload or enter business data such as:

• Sales order data.
• Inventory quantities.
• Product names, SKUs, categories, and brands.
• Supplier names and supplier setup.
• Lead times, costs, MOQs, pack sizes, and payment terms.
• Purchase-planning information.
• PO draft information.
• Incoming-order information.
• Notes or settings you enter into the Service.

Depending on the files you upload, your CSV data may incidentally include customer order details, shipping information, marketplace order IDs, or other information exported from ecommerce platforms.

Stok Metrics is not designed to require customer names, customer email addresses, customer phone numbers, shipping or billing addresses, payment card information, bank account information, government identification numbers, health information, children's data, biometric data, or other sensitive personal information. You should not upload those fields unless Stok Metrics expressly agrees in writing.

For uploaded business data that you provide through the Service, Stok Metrics generally acts as a service provider or data processor on behalf of your business.

For account registration, billing, support, website metrics, security logs, chat submissions, and marketing information, Stok Metrics acts as an independent business or data controller.

You are solely responsible for reviewing your CSV files and ensuring you have the right to upload and process the data you provide.

Payment Information

Payments are processed by our third-party payment processor, such as Stripe, Paddle, or another payment provider.

We do not store full credit card numbers or raw CVV codes on our servers.

Payment processors collect payment card information, billing address, transaction details, and related information needed to process payments and manage subscriptions.

Website and Usage Information

When you visit our website or use the application, we may collect:

• Browser type.
• Device type.
• IP address.
• Pages viewed.
• Referring pages.
• Approximate location based on IP address.
• Login activity.
• Feature usage.
• Import activity.
• Error logs.
• Performance data.
• Security logs.

Chat Messages and Support Requests

When you use our website chat assistant, ask us to follow up, contact support, or apply for the Early Access Program, we may collect:

• The questions and messages you submit.
• The assistant's responses.
• Your name.
• Email address.
• Company or store name.
• Store or marketplace link.
• Ecommerce platform type.
• Approximate SKU count.
• Inventory-planning needs.
• The page you contacted us from.
• Limited technical information used to prevent abuse.

Please do not submit passwords, payment card information, sensitive personal information, or confidential customer data through the website chat.

Cookies and Similar Technologies

We may use cookies, local storage, pixels, analytics tools, or similar technologies to:

• Keep you signed in.
• Remember preferences.
• Understand website traffic.
• Improve the Service.
• Protect against fraud or abuse.
• Where applicable, measure marketing performance.

You may disable cookies through your browser settings, but some parts of the Service may not work properly without them.

More information is available in our Cookie Notice.

3. How We Use Information

We use information to provide, maintain, secure, improve, and support Stok Metrics.

This includes using information to:

• Create and manage your business account and provide access to the Service.
• Process CSV uploads, calculate buy plans, and generate forecasts, stockout warnings, and reorder suggestions.
• Generate purchase order drafts and track confirmed incoming stock.
• Provide customer support.
• Answer website chat questions.
• Review Early Access Program applications.
• Process subscriptions and secure automated payments.
• Send account, billing, renewal, security, and service-related administrative messages.
• Send product updates and non-essential marketing messages where permitted.
• Detect errors, bugs, fraud, abuse, or security risks.
• Improve product performance, usability, and reliability.
• Develop and test new features.
• Comply with our legal obligations.

4. Forecasting and Data Rights

Stok Metrics processes your uploaded data to generate forecasts, reorder suggestions, priority indicators, PO drafts, incoming-stock views, and related planning outputs.

We do not use your uploaded business data to make purchasing decisions for you. Final purchasing, supplier, pricing, inventory, and business decisions rest solely with you.

Aggregated and Anonymized Data

We may use aggregated, anonymized, or de-identified information to operate the Service, improve forecasting quality and models, test product performance, detect marketplace trends, develop features, and create non-identifying industry benchmarks.

This information will not identify you, your business, your workspace, your customers, or any individual.

5. How We Share Information

We do not sell, rent, or lease your uploaded business data or account contact details.

We share information only with trusted third parties in the following limited scenarios.

Service Providers

We may share information with trusted infrastructure and service vendors who help us operate the Service, including:

• Cloud hosting providers.
• Database and infrastructure providers.
• Payment processors.
• Analytics tools.
• Transactional email providers.
• Customer support tools.
• Security tools.
• Error monitoring tools.
• Fraud-prevention tools.

These providers may access information only to perform specific tasks on our behalf.

Legal and Safety Reasons

We may disclose information if required to do so by law, subpoena, court order, government request, or other legal process.

We may also disclose information to:

• Enforce our Terms of Service.
• Protect the rights, property, or safety of Stok Metrics, our users, or the public.
• Address fraud, data security breaches, abuse, or technical issues.
• Respond to legal claims or regulatory inquiries.

Business Transfers

If Stok Metrics is involved in a merger, acquisition, financing, corporate reorganization, sale of company assets, or similar transaction, your account data and related information may be transferred as a business asset, subject to standard confidentiality protections.

With Your Direction

We share information when you explicitly direct us to do so, such as when you manually export data, send a PO draft to an external supplier, connect a third-party platform, or authorize an integration.

6. Third-Party Platforms

Stok Metrics processes historical data exported from third-party ecommerce platforms, marketplaces, payment systems, shipping tools, or other software systems.

Those third-party platforms are not controlled by Stok Metrics.

Their privacy practices are governed entirely by their own respective privacy policies and terms.

You are responsible for complying with their data export frameworks, terms, privacy requirements, and applicable rules.

7. Data Retention and Deletion Schedule

We retain information for as long as reasonably necessary to provide the Service, maintain your account, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and support legitimate business purposes.

Cancellation of your subscription stops future billing. Account deletion and data deletion may be handled through your account settings where available or by contacting support@stokmetrics.com.

When a user requests account deletion or cancels their subscription, Stok Metrics will permanently delete or anonymize account registration details and uploaded CSV history from active production systems within thirty (30) days of the cancellation, account closure, or formal deletion request, unless a longer retention period is required or permitted for the limited reasons described below.

We may retain limited data, account logs, transaction records, legal acceptance records, security logs, billing records, tax records, accounting records, deletion request records, fraud-prevention records, or regulatory records after deletion if necessary for legal, backup, security, tax, accounting, fraud-prevention, dispute-resolution, or regulatory purposes.

Data stored in encrypted backup archives may persist temporarily until those backups are naturally overwritten according to our system lifecycle. If a backup is restored for security, continuity, or legal reasons, we will take reasonable steps to re-apply approved deletion requests where applicable.

Aggregated, anonymized, or de-identified information may be retained without a fixed time limit when it no longer identifies a person, business account, workspace, customer, or individual.

8. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect account information, uploaded business data, logs, and related information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, software system, or cloud storage system is 100% secure.

We cannot guarantee absolute security.

You are responsible for keeping your login credentials confidential and for limiting access to your account.

You should notify us promptly if you believe your account has been accessed without authorization.

9. Your Choices and Controls

You have control over certain data associated with your account.

Through your account dashboard where available, or by emailing support@stokmetrics.com, you may:

• Access, update, or correct your account contact information.
• Download or export certain historical data summaries.
• Delete uploaded files or individual data records where the software dashboard allows.
• Cancel a paid subscription.
• Request permanent deletion of your account.
• Unsubscribe from non-essential marketing emails.

You may not opt out of critical billing, security, legal, account-related, or service-related notices.

We may need to verify your identity or authority before fulfilling certain requests.

10. Email Communications

We may send you emails related to your account, trial, subscription, billing, renewal, security, product updates, support requests, and important changes to the Service.

We may also send marketing emails where permitted.

You can unsubscribe from marketing emails using the unsubscribe link in the email or by contacting us.

You may not opt out of critical account, billing, security, legal, or service-related communications.

11. Analytics and Advertising

We may use analytics tools to understand how visitors interact with our website and application.

We may also use advertising or marketing tools, where applicable, to measure campaigns and improve website performance.

If we use third-party analytics or advertising tools, those tools may collect information such as device identifiers, browser information, IP address, pages visited, and interactions with our website.

You can manage cookies through your browser settings.

Additional cookie choices may be provided where required by law.

More information is available in our Cookie Notice.

12. Artificial Intelligence and Automation

Stok Metrics uses automated calculations, forecasting methods, and machine-learning models to help generate insights, classifications, forecasts, reorder suggestions, explanations, and inventory layouts.

Our website chat assistant may send your question and a limited portion of the recent chat to an external artificial intelligence service provider so it can answer from the approved Stok Metrics knowledge base.

We do not intentionally send full uploaded CSV files to the website chat assistant.

Where we use external AI service providers, we configure and contract with them, where available, to restrict the use of your inputs and uploaded business data for training public or foundational models.

All automated outputs are estimates and may be incomplete, inaccurate, or based on inaccurate source data.

You remain responsible for auditing calculations, forecasts, reorder suggestions, explanations, and other outputs before making purchasing, supplier, pricing, inventory, or business decisions.

13. Children's Privacy

Stok Metrics is a business-to-business application intended for business users and is not directed to children.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us at support@stokmetrics.com, and we will take appropriate steps to delete it.

14. California Privacy Rights

If you are a California resident, you may have rights under California privacy laws, including the CCPA/CPRA, depending on how thresholds and legal requirements apply to Stok Metrics.

These rights may include the right to:

• Know what personal information we collect, use, disclose, sell, or share.
• Access personal information.
• Correct inaccurate personal information.
• Request deletion of personal information.
• Opt out of the sale or sharing of personal information where applicable.
• Limit the use of sensitive personal information where applicable.
• Not be discriminated against for exercising privacy rights.

Stok Metrics does not sell uploaded business data or your business contact details.

Stok Metrics does not share uploaded business data or your business contact details for cross-context behavioral advertising.

To exercise California privacy rights, contact us at support@stokmetrics.com.

We may need to verify your identity before fulfilling a request.

15. Texas and Other U.S. State Privacy Rights

Depending on your state of residence and how applicable law applies to Stok Metrics, you may have specific rights to:

• Confirm whether we process your personal data.
• Access personal data.
• Correct inaccuracies in personal data.
• Delete personal data.
• Obtain a portable copy of personal data.
• Opt out of certain targeted advertising, sale of personal data, or profiling where applicable.
• Appeal a denied privacy request.

To exercise these rights, contact us at support@stokmetrics.com.

We may need to verify your identity before fulfilling a request.

If your request is denied, you may appeal by replying to us and stating your intent to appeal.

16. International Users and Geographic Restrictions

Stok Metrics is controlled, operated, and hosted within the United States of America and is intended strictly for business entities operating within the United States.

We do not actively target or market to residents or businesses in the European Union, European Economic Area, United Kingdom, or Switzerland.

If you choose to access the Service from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

Use of the Service outside the United States may be restricted by our Terms of Service.

17. Do Not Track Signals

Some web browsers transmit "Do Not Track" signals.

There is currently no common industry standard for responding to these signals.

Unless explicitly required by law, Stok Metrics does not alter its data collection practices upon receiving browser Do Not Track signals.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect product, operational, legal, or regulatory updates.

If we make material changes, we will provide notice by posting the updated policy on our site, changing the effective date at the top, sending an email notice, displaying an in-app notice, or using another reasonable method.

Your continued use of the Service after the updated Privacy Policy becomes effective means you acknowledge the updated policy.

19. Contact Us

Questions, concerns, or requests regarding your data and this Privacy Policy may be sent to: